“Unlike my other lines, this one has a practical component,” said Klein, alluding to the country’s economic woes and poor fragrance sales last quarter.  “If at the end of the night you’re alone and feeling down, you can imbibe the rest to feel better about yourself.”

“Whiskey for Women” has been available in Russia for years, but this is the first time it’s been marketed and sold in the U.S.  “The Ruskies loved it and I’m confident Americans are ready for it,” said Klein.  “Better red than dead–bottoms up!”