De Beers has announced its purchase of the Peter Jackson’s Lord of the Ring movies. The world’s largest diamond supplier was made plans with Jackson to re-release the films on DVD and Blue Ray with updated packaging and product synergy.
“The messages in Jackson’s films are parallel to our story hear at De Beers,” said Nick Oppenheimer, the Chairman of De Beers, at a press conference this morning.
“We’re going to show the world that one ring is forever,” Jackson added.
The purchase comes only a week after news of CBS’s deal with Jackson to design their new Eye of Sauron logo.